Who is the Kuchen Man
As described by Gary Trusty

The Rapid City area has benefited from the hard work, entrepreneurial spirit, willingness to try,
and the culinary expertise of a local man that has brought on his being called "The Kuchen
Man".  The Kuchen Man, a.k.a. Joel Schwader, along with his son, Josh, has developed a
reputation of making and perfecting an extraordinary tasting German dessert pie called a
kuchen.  His initial efforts were developed in his home kitchen and trial sales were very
successful through a farmer's market venue.  This furthered Joel's interest in selling to the
general public.  What initially started as a means of making some extra money has developed
into a business where kuchens are made in a commercial kitchen and sold daily.  In addition,
orders for a large quantity of the tasty kuchens have been produced for fund raising events in
the region.  The successes realized in this business endeavor may appear to be a typical start
up business story, but there is more.   Joel has a full time job at a local restaurant.  He has no
previous business experience, and no excess cash for starting a business.  But, he had the
idea.  And, he had the will to try.  Joel has been inspired to make this business a success while
dealing with health issues of his own.  He has had tremendous problems with vertigo that have
made any daily routines seem impossible or overwhelming.  But, he has prevailed.  He prefers
looking forward to what might be accomplished through his business rather than making
excuses for any delays and disappointments.
Joel proudly wears a baseball cap with "The Kuchen Man" printed across the front. Joel has
furthered the interest in his kuchens by being featured in a recent KEVN TV human interest
story, and by an impressive article in the Rapid City Journal about his new business. He has
proved to both himself and to others that his will to try and his willingness to follow his dream
have brought about a true feeling of accomplishment.  How lucky for us all to benefit from his
efforts.